Senior Marketing & Community Engagement Strategist

  • SF Department of Environment
  • San Francisco, California
  • Apr 12, 2019
Full Time Community and Economic Development Community Relations or PR and Marketing
  • Salary: $45.56 - $55.38/hour; $7,898.00 - $9,598.00/month; $94,770.00 - $115,180.00/year

Job Description


Senior Marketing & Community Engagement Strategist
San Francisco Department of Environment
5642 - Senior Environmental Specialist

Do you love using your time-tested marketing and communications skills to inspire behavior change? Is piloting new approaches to promoting eco-friendly practices your forte? If so, we invite you to take advantage of an opportunity to use your skills to build a better future for San Francisco.

Who We Are
The San Francisco Department of the Environment (SF Environment) provides solutions that advance climate protection and enhance quality of life for all San Franciscans. SF Environment is recognized worldwide for its environmental policies and programs, which center on achieving zero waste, reducing environmental toxins, advancing environmental justice, promoting sustainable transportation modes, expanding clean energy infrastructure, greening our built environment, and protecting our urban forest. We're a passionate, mission-driven team and a great place to work, offering an attractive benefits package that includes healthcare and retirement.

Who You Are

The Senior Marketing & Community Engagement Strategist is a skillful manager of projects and people who leads high-impact marketing campaigns, behavior-change initiatives, and communications in collaboration with City and community partners. Project goals will have a special emphasis on motivating people to get out of single-occupancy vehicles and into more sustainable transportation modes, though you'll nimbly shift to other focal areas, from supporting climate and clean energy projects to managing public-facing campaigns in support of zero waste.

Serving in a supervisor-level position (Class 5642), you'll work under the guidance of the Class 5644 Program Manager (Communications & Community Engagement) and have day-to-day decision-making responsibilities for projects, as well as the ability to negotiate within project scopes.


What You'll Likely Do

According to Civil Service Commission Rule 109, the duties specified below are representative of the range of duties assigned to this class and are not intended to be an inclusive list.

Project Design & Stakeholder Engagement:
•  Design, implement and evaluate creative, high-impact marketing campaigns, pilots, and behavior-change initiatives targeted to San Francisco residents and businesses - both internally managed and in collaboration with external vendors and partners
•  Project manage multi-stakeholder community engagement activities such as workshops and community meetings in support of project goals, facilitating as appropriate
•  Coordinate closely with interagency partners, San Francisco residents, businesses, community organizations, and City colleagues in the planning and execution of projects and initiatives
•  Write campaign and project reports and present findings to relevant stakeholders, as assigned
Commuter Benefits Program Management:
•  Oversee marketing, administration and customer service in support of the City and County of San Francisco's (CCSF) Commuter Benefits Program, comprising a range of sustainable transportation services and resources for employees
•  Oversee administration and customer service for the Commuter Benefits Ordinance and the Tenant Bicycle Parking in Existing Commercial Buildings Ordinance, escalating cases of non-compliance, as necessary
Budget & Vendor Management/Resource Development:
•  Manage marketing and specialty vendors supporting assigned projects and initiatives, as applicable
•  Manage budgets and grants falling under assigned project and program scopes
•  In collaboration with Transportation Demand Management (TDM) partners, lead efforts to secure funding for TDM projects, including proposal writing, funding applications, and budget oversight
Departmental Representation & Support:
•  Supervise a multidisciplinary team supporting marketing and communications, grassroots community outreach, customer service, and administrative needs
•  Represent the Department at City functions and community/ stakeholder convenings, as directed by the Program Manager
•  Perform other duties related to those described above, as required

Supervision Exercised
Supervises staff and contractors, including Class 5638 (Environmental Assistant) and 9922 (Trainee) direct reports.

Appointment Type
This position is a Permanent-Exempt Appointment, with an anticipated duration of 36 months. The position is excluded by the Charter from the competitive civil service examination process and shall serve at the discretion of the appointing officer.

Minimum Qualifications


Possession of a baccalaureate degree in public administration, business administration, environmental sciences, or a related field (within the specialty area of marketing & community engagement) from an accredited college or university; AND


Four (4) years of experience performing duties similar to those described in this class, within the specialty area of marketing & community engagement.
Desirable Qualifications
Knowledge of
•  Integrated marketing and communications project management
•  Community-based social marketing
•  Environmental topic areas including, but not limited to, transportation demand management, clean energy, climate change, zero waste, and toxics reduction
•  Culturally-competent marketing and community engagement principles and approaches
•  Quantitative and qualitative data analysis and reporting
•  Stakeholder engagement and meeting facilitation
•  Style guide(s) such as APA, Chicago, and/or Oxford

Ability to
•  Manage complex projects and programs
•  Work with & manage external vendors
•  Skillfully edit and write to persuade (e.g. marketing, copywriting) and inform (e.g. reports, official documents)
•  Design, plan, and work within budgets
•  Motivate and develop staff
•  Supervise multidisciplinary teams
•  Use spreadsheet and CRM software
•  Communicate effectively, both orally and in writing
•  Present before large groups of people
•  Collaborate with community and City partners and Department staff to deliver quality programming
•  Communicate in Chinese, Spanish or another language commonly spoken in San Francisco

Additional Application Information
The stated desirable qualifications may be used to identify job finalists at the end of the selection process when candidates are referred for hiring. Applicants must meet the minimum qualification requirement by the final filing date, unless otherwise noted.

Candidates are requested to submit a resume & cover letter and attach it to their application. Upload this document as a PDF or Word file, with the naming convention of "YourName-5642MarketingStrategist".

How To Apply

Applications for City and County of San Francisco jobs are only accepted through an online process. Visit to register an account (if you have not already done so) and begin the application process.

1.  Select the desired job announcement
2.  Select "Apply" and read and acknowledge the information
3.  Select either "I am a New User" if you have not previously registered, or "I have Registered Previously"
4.  Follow instructions on the screen
5.  Attach a single document that includes a resume and brief cover letter (under 500 words) stating why this position interests you and how your skills and qualifications relate to the position. Upload this document as a single PDF or Word file, with the naming convention of "YourName-5642MarketingStrategist" Computers are available for the public (from 8:00 a.m. to 5:00 p.m. Monday through Friday) to file online applications in the lobby of the Dept. of Human Resources at 1 South Van Ness Avenue, 4th Floor, San Francisco.

Applicants may be contacted by email about this announcement and, therefore, it is their responsibility to ensure that their registered email address is accurate and kept up-to-date. Also, applicants must ensure that email from CCSF is not blocked on their computer by a spam filter. To prevent blocking, applicants should set up their email to accept CCSF mail from the following addresses (,,,,,,,,,,

Applicants will receive a confirmation email that their online application was received in response to every announcement for which they file. Applicants should retain this confirmation email for their records. Failure to receive this email means that the online application was not submitted or received.

All work experience, education, training and other information substantiating how you meet the minimum qualifications must be included on your application by the filing deadline. Information submitted after the filing deadline will not be considered in determining whether you meet the minimum qualifications. Applications completed improperly may be cause for ineligibility, disqualification or may lead to lower scores.

Please email Preston Treichel, Senior Human Resources Consultant, at should you have questions about the application process. For questions regarding the status of your application or the selection process, please refer to the 'Timeline' section under the Selection Procedures heading.

Selection Procedures

Online application filing deadline will conclude at 8am on Monday, May 6th, 2019. Due to the volume of inquiries we receive, we are unable to give application status updates. While we are not able to reach out to every applicant, the hiring manager will contact you directly after the filing deadline if your skills and experiences are a strong match for the position.

The selection process will include an evaluation of applications and an assessment of candidates' relative job-related knowledge, skills and abilities. Only those applicants most closely meeting the needs of the Department will be invited to participate in the interview selection process. Applicants meeting the minimum qualifications are not guaranteed advancement to the interview.

Conviction History

As a finalist for a job, you will be fingerprinted, and your fingerprints will be sent to the California Department of Justice (DOJ) and the Federal Bureau of Investigation (FBI). The resulting report of your conviction history (if any) will be used to determine whether the nature of your conviction (or arrest, in limited circumstances) conflicts with the specific duties and responsibilities of the job for which you are a finalist . If a conflict exists, you will be asked to present any evidence of rehabilitation that may mitigate the conflict, except when federal or state regulations bar employment in specific circumstances, such as:

•  Candidates applying for positions with the Unified School District and the Community College District may be disqualified from consideration should their conviction history not meet the standards established under the California Education Code.
•  Candidates applying for positions with the Recreation and Park Department may be disqualified from consideration should their conviction history not meet the standards established under California Public Resources Code 5164. Having a conviction history does not automatically preclude you from a job with the City.

If you are selected as a finalist, the hiring department will contact you to schedule a fingerprinting appointment.

Disaster Service Workers

All City & County of San Francisco employees are designated Disaster Service Workers through state and local law (California Government Code Section 3100-3109). Employment with the City requires the affirmation of a loyalty oath to this effect. Employees are required to complete all Disaster Service Worker-related training as assigned, and to return to work as ordered in the event of an emergency.


1. Your application must include details on all experience, education, training and other information that qualifies you for this recruitment. Failure to submit a complete and accurate application at the time of filing may result in your ineligibility for this recruitment or inability to receive full credit for scoring purposes. Any new information concerning work experience, education, training and other information that is submitted after the filing deadline may not be used to determine whether you meet the minimum qualifications.

2. Verification: Applicants may be required to submit verification of qualifying education and experience at any point during the recruitment and selection process. If education verification is required, information on how to verify education requirements, including verifying foreign education credits or degree equivalency, can be found at Falsifying one's education, training, or work experience or attempted deception on the application may result in disqualification for this and future job opportunities with the City and County of San Francisco.

3. Applicants with disabilities who meet the minimum eligibility requirements for this job announcement can find information on requesting a reasonable ADA Accommodation at web URL:

4. Applicants are advised to keep copies of all documents submitted. Submitted documents become a permanent part of the exam record and will not be returned. The hiring department may require applicants to present additional material at the time of appointment and/or at a later date.

5. For general information concerning City and County of San Francisco employment policies and procedures, please refer to this web URL:

6. For Right to Work policy, please refer to this web URL:

7. Terms of Announcement: Applicants must be guided solely by the provisions of this announcement, including requirements, time periods and other particulars, except when superseded by federal, state or local laws, rules or regulations. Clerical errors may be corrected by the posting the correction on the Department of Human Resources website at

ISSUED: APRIL 11, 2019


All employees hired on or after January 10, 2009 will be required (pursuant to San Francisco Charter Section A8.432) to contribute 2% of pre-tax compensation to fund retiree healthcare. In addition, most employees are required to make a member contribution towards retirement, ranging from 7.5%-13.25% of compensation. For more information on these provisions, please contact the personnel office of the hiring agency.

For more information about benefits, please click here.

Closing Date/Time: 5/6/2019 08:00:00 AM